Video content is more effective than traditional written content to provide clear web-based learning. Marketing vertical sees a lot of potential in video content to achieve milestones. Among different styles available, explainer videos rank at the top as they consistently deliver results. So, organizations looking to empower themselves turn to web-based e-learning solutions for highly engaging explainer videos.
In this article, we will demonstrate the common mistakes to avoid while making a successful explainer video to make the audience connect with a brand.
Be Clear With Your Concept
Selecting the wrong concept may hamper the chances of success of your explainer video. A properly conceptualized explainer video adhering to the business goals may leave a lasting impression on the target audience.
We, as an explainer video production company can help you tackle this problem and maximize the output of your explainer video by coming up with a unique approach to engaging your audience.
Lengthy And Ineffective Video
It is said that if a video doesn’t capture someone’s attention in the first 10 seconds then it is most likely to lose them. The ideal length should be somewhere between thirty seconds and two-and-a-half-minute. While the duration depends on a number of factors, it is recommended to be on the spot from the very first second as the audiences’ attention spans drop sharply with each passing second. Hence, the first 10 seconds are critical to hook the audience and keep them engaged.
Our e-learning animation services work towards establishing a connection between your audience and your brand.
Don’t Clutter With Details
Organizations want their audience to take the value out of the explainer video. Overwhelming them with too many details can lead to confusion, distraction, or even worse, boredom. Hence, focusing on a primary feature and building the explainer video around is proven to be fruitful. Big brands also sell just 1 or 2 benefits.
As an explainer video production company, we adhere to the basic rule of “Less is more” to create the ideal marketing video for your brand.
Knowing the target audience and their pain points foster an easy connection between the brand and the audience. Empathy is a primary facet that makes an explainer video successful. So, if a brand knows what section of society would be benefiting from its product or service, the video becomes more effective.
Quality matters the most to the audience. A low-quality product gets discarded by the users. Online audiences expect nothing less than high-quality content. So, the explainer video must have a great visual quality that is well received by the target audience.
Avoiding the above mistakes improves the performance of your explainer video to make it successful. In this way, organizations can strengthen their web-based training solutions to deliver better results.
Choose VideosNinja For E-learning Animation Services
We are a seasoned explainer video production company that creates a well-curated video for production demo, infographics explainer and more. Our portfolio showcases several explainer videos we have created to help organizations in their web-based training solutions.